Data-Driven Attribution: What is it and why should I use it?

The customer journey is becoming increasingly complex. 6 out of 10 online users start their shopping activity on one device but continue or complete on another. 

Without visibility of this multi-touch, multi-visit journey, marketers cannot untangle the cost and value associated with each channel and device, and therefore cannot understand how to best market.

Download this ebook and find out:

• What attribution is and the importance a multi-touch attribution view can bring to your marketing strategy
• The difference between channel-specific models and data-driven models
• How analytics are used to understand the true customer lifetime value