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The idea of collecting data is no longer unique in the digital age. As the influx of data has become challenging for the retail industry both offline and online, it’s important to recognize how to utilize customer data to gain further insight into the customer journey.
Around 69% of the survey respondents state that increasing customer retention and customer lifetime value are the main goals they are trying to achieve. However, only 10% of organizations feel they are using the data effectively.
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