Almost every single business with a website is investing in their SEO strategy in 2020 to get ahead of their competition. Some people have an in-house team, an agency, or a consultant who gets paid to improve organic reach on search engines to help drive new leads or sales to their business. But there should always be a strategy behind building the links.
A huge part of any SEO strategy is to increase the authority of your website and to do that, you need to collaborate with other website owners/publishers so they’ll recommend you and your services to the rest of the world.
Throughout this guide, we’re going to focus on: