As one of the most talked-about strategies, account-based marketing (ABM) is rapidly changing the way we think about marketing at scale.
Technology – both existing and emerging has pushed ABM into the spotlight as a powerful strategy that enables marketers to improve customer experience and closely align with their sales teams to deliver impressive results.
From building your strategy to choosing the right tools for success, account-based marketing is essential in transforming your marketing strategy.
Download this new report and learn:
- How switching to an ABM strategy can increase your account level spend by 171%
- What elements make up an account-based marketing strategy
- Which tools you need to help you manage marketing at the scale of ABM
- How to align your sales and marketing teams from leadership-down