ResourcesEmail and the Age of First-Person Marketing

Email and the Age of First-Person Marketing

Despite predictions of its downfall, email still delivers the highest ROI of any direct marketing channel.

But, for it to be effective, it must be done right.

This report conducted by ClickZ Intelligence in partnership with Adestra aims to uncover the key trends in email marketing as well as help you assess whether your email marketing provider is truly helping you to fulfill your marketing potential in this new era.


• How the average consumer manages their email account
• Why email addresses are still the foundation of online identity
• How segmentation and automation have changed email marketing forever
• Tactics for future-proofing your email marketing strategy
• What to look for in a ‘best of breed’ email services provider


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