In 2019, CMOs and heads of marketing will be expected to drive sales, be accountable for ROI, and own the entire customer experience, online and offline. The stakes couldn’t be higher — Forrester predicts that CMOs who don’t embrace these demands will be replaced. This new report from DialogTech explains how implementing specific marketing strategies for a traditional channel — consumer phone calls — can help CMOs score important wins at the board level right away, better secure their role, and position their brand optimally for the future.
Download this white paper to learn:
How to drive growth and report true ROI to the board with attribution on callers
The importance of leveraging AI to analyze consumer conversations for actionable insights
How to optimize caller questions to inform and improve your voice strategy
Fill in the form below to download your complimentary copy of the report.