Future of Marketing: Why Personalization Matters

Consumers appreciate when companies recognise and prove they know their customers. With various ways to reach current and prospective customers, companies have numerous opportunities to personalize marketing messages.

This report outlines whether or not marketing teams realise the full potential of personalized marketing, and where they face challenges in terms of resources and budgets. The report also sheds light on where marketing teams are focusing their personalization efforts in terms of marketing channel and format.

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