GAFA is an acronym commonly used for four of the tech giants in the US: Google, Apple, Facebook, and Amazon.
In the battle to gain market share, acquire new talent, and develop new products, these companies often depend on mergers and acquisitions. With a combined market value of $1.7 trillion, GAFA has the means to buy almost any business. What can we learn about their respective growth strategies from the ways they spend this unprecedented wealth?
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Author: Clark Boyd