Over 3.5 million searches happen on Google everyday. Advertisers quickly took note during the beginning of the search boom and began flooding the internet with digital advertisements. Effective digital advertising however, is a game most have not figured out how to play, even with all of Google’s helpful tools.
In mid-2018, Google launched responsive search ads, commonly referred to as ‘RSAs’. These RSAs automate ad creation and testing using machine learning to serve more relevant ads to search users. They’ve proven to be quite successful, resulting in 5-15% higher click and conversion rates.
This report will cover the ins and outs of RSAs, including:
- RSA strengthening and implementation
- RSA report set up and navigation
- The impact RSAs have on the paid search market