ResourcesGoogle Ads Guide for Success in 2020 – Education Edition

Google Ads Guide for Success in 2020 - Education Edition

Digital marketing for the education space isn’t what it used to be. In today’s market, there are longer enrollment cycles, longer research processes for prospective students, more ways to receive an education, and that’s just the beginning.

Grow Enrollments have surveyed top education marketers from universities, trade schools, online learning platforms, boot camps and certification programs to understand their biggest challenges when it comes to Google Ads.

This guide is designed to provide solutions to these extremely common challenges. Here you will learn:

  • The latest trends in education demand and student digital engagement
  • The importance of an Omnichannel digital marketing strategy
  • Campaign structure & strategies for SEM, YouTube and Display
  • Best practices & integration for automation
  • How to optimize based on Applications or Enrollments (quality VS quantity)
  • The future of Google Ads & how to prepare for it