ResourcesMarketing TechnologyDigital AdvertisingMatt Nash: Harnessing data, creativity and context to produce powerful ads

Matt Nash: Harnessing data, creativity and context to produce powerful ads

Join Matt Nash, Managing Partner UK at Neo @ Ogilvy, and Tim Flagg as they discuss how ad agencies are harnessing the power of data to produce powerful and effective advertising. They cover how the future of advertising lies in being able to predict what a user is going to do, and how we’ll be able to tell stories in a sequence of ads across devices. Whilst data is important, we’ll also hear about the importance of creativity and context in creating ads that connect with audiences.