How Brands Should Navigate Social Advertising After COVID-19

The COVID-19 pandemic has changed the world as we know it, and brands have had to reevaluate their present work structures, budgets, and strategies. While there isn’t a playbook for our current situation, companies realize that they need a new approach to their marketing activities.

To better understand how customers are viewing social advertising in these times, Smartly.io asked 5000 consumers globally what they like to see on social media and how social advertising impacts the way they view brands.

This report will help you to:

• Navigate the social advertising landscape and to thoughtfully connect with consumers.
• Understand that not all industries are equal.
• Know what kind of products would a customer prefer at such times.