Every business is aware of the potential power of content marketing, but in the rush to create content many of us have lost our way. Only 50% of B2B content ever reaches an audience, and the B2C picture is bleaker still with only 20% reaching an audience.
None of this diminishes the potency of content marketing as a means of driving revenue. In fact, it just creates opportunities for smart marketers to stand out from the crowd. The more noise there is, the more important the signal becomes.
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