ResourcesHow to attract more leads with high-quality links

How to attract more leads with high-quality links

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In the last five years, the cost of acquiring new customers has increased by over 50%. As competition saturates direct channels and advertising costs continue to rise, marketers are under increasing pressure to fill their sales funnel with cost-effective leads.

As an inbound marketing strategy, Search Engine Optimization (SEO) is one of the most effective methods to attract high-quality leads at scale. However, Google’s algorithms have changed a great deal in recent years, and today’s incarnation of SEO requires a combination of strategies to ensure high search rankings.

While links are one of Google’s top two ranking factors, link building is one of the most poorly understood and under-leveraged SEO strategies today. Earning links takes a lot of work, and few marketers feel well-equipped to navigate the complexities of a successful link building campaign.

Nonetheless, links remain at the heart of Google’s page ranking algorithm, and they play a critical role in achieving online visibility. If you’re looking for a sustainable tactic to generate leads for your business, this guide is for you.

Having partnered with small, medium, and enterprise-level companies across a multitude of industries, our team has formed hundreds of scalable link building strategies with our proven process. This guide aims to walk you through this process as you embrace link building to attract new leads and grow your business.