The growth of the marketing technology landscape has made it harder for marketers to pick the best tool for their company. The larger the number of available options, the harder the choice.
However, it’s still a challenge to find the best provider that will provide the right solution for your company and your goals.
The Request For Proposals (RFP) refers to the process that allows companies to decide on the right product through a series of data and facts. It can be a time-consuming process, but if it’s performed correctly, it can be a lifesaver for your future goals.
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