Depending on your product, you’ve probably got a “busy season,” that time of year when you do a huge product push.
But unfortunately for most of these marketers, there’s no word on how those campaigns are actually going until after the season ends. The post-rush post-mortem is all too often full of coulda, shoulda, wouldas.
However, it doesn’t have to be. New technology has made data analysis easier than ever before, so instead of waiting for a yearly lookback of successes and failures, forward-focused weekly plans could make it easier to course correct campaigns in real time.
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