Google My Business (GMB) was rolled out in 2014 to make it easier for local businesses to be found via search. It had the added benefit of allowing businesses to stay on top of reviews, and to perform analytics on interactions like clicks, views, calls and requests for directions. In other words, it became the first step in any local search marketing strategy.
Today, a well-maintained GMB listing remains a vital source of traffic and, ultimately, revenue – especially for businesses competing for location-specific keywords.
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