Brands today are fortunate enough to have the opportunity to interact and engage with an estimated 1.6 billion online shoppers every year. Of that 1.6 billion, there are an estimated 950 million unique devices through which these shoppers purchase. Of those 950 million devices, there are an identified five shopping modes.
The Browser, the Researcher, the Product-focused, the One-time shopper, and the Bargain hunter make up this collection of modes. Each have their own distinct differences and each require different strategies to properly target.
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