First party data is the most valuable information a brand or retailer can collect about their audience. Not only does it tell you who your customers are and what they’ve purchased, it also gives you the power to build a direct relationship with them.
If you’re not leveraging first-party data to build out customized email campaigns and retargeting efforts, you’re likely missing out on bottom line revenue and the opportunity to and new customers based on the profile of your current customers.
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