Introducing the Interactive Voice Experience

An interactive voice experience is any conversational brand engagement that takes place through voice-first technologies. That could be a smart speaker app, a mobile chatbot, or even an interactive ad on a smart mirror or IoT workout device. Together, these voice channels (and others) make up a distinct digital ecosystem called the Internet of Voice.

More than 55% of US adults own smart speakers or smart home products. Among smart speaker owners, 45 million use them every day; 70 million use them at least monthly. The most popular place for smart speakers is the bedroom, with 45.5% of owners potentially speaking to your brand where they sleep.

To start improving customer engagement through voice channels, you’ll need to build a voice experience. This whitepaper walks you through the project, from conceptualization to launch, which requires:

• The right people
• A good plan, and
• Some cutting-edge technology