ResourcesJames Briscoe: Why do brands in-house their media buying?

James Briscoe: Why do brands in-house their media buying?

Many brands have brought aspects of their media buying in-house. So just what is involved and how straight forward is this process? We look at the benefits and challenges of in-housing with James Briscoe, COO at PerceptAudit who has helped a number of major brands with their in-housing projects.