ResourcesMarketing TechnologyDigital AdvertisingJim Hodgkins: Using psychology to improve online advertising

Jim Hodgkins: Using psychology to improve online advertising

Targeting online consumers can be a blunt science, but VisualDNA has pioneered a way to collect psychological profiles for individuals online to create enhance profiles. These profiles can then be used to create segments of users in ad exchanges based on personality. This allows advertisers to tailor ad creative and target to individuals based on their personality. In this episode of The Click Podcast, Jim Hodgkins the UK MD for VisualDNA explains the importance of understanding audiences and how this is at the center of the future of advertising.