Marketing's New M.O.

We all have a personal M.O. that is a ‘modus operandi’, or a way of working which we’ve developed over the years. Where a specialization in brand, operational, or strategic marketing used to be the norm, is it still the better approach for today’s marketing leader?

This Whitepaper contains data from interviews with over 650 CMOs to find out:

• What are the biggest data challenges being faced by marketing leaders?
• How do they balance short term metrics and long term strategy?
• Can balanced skills and greater collaboration make Marketing a central force for growth?
• Modeling the behavior and functions your team needs to succeed.