ResourcesMary Keane Dawson: Building the ad agency of the future: Diversity, trust and transparency

Mary Keane Dawson: Building the ad agency of the future: Diversity, trust and transparency

In this episode of The ClickZ Podcast, we talk about the future of advertising and why ad agencies must evolve to stay relevant in an increasingly diverse world. We’ll discuss what role technology should play in the advertising of the future, whether AI can ever be creative, and why it’s such an exciting time to be an innovator in advertising.

We’ll also hear why agencies should be aiming to better reflect society, and the benefits of diversity and equality to tap into talent and insights, to deliver the best advertising.