ResourcesMarketing TechnologyMiles Pritchard: What is a Data Management Platform?

Miles Pritchard: What is a Data Management Platform?

What exactly is a Data Management Platform, and why is it so important? In this episode of The ClickZ Podcast, Miles Pritchard, Global director of marketer and agency solutions at Lotame, will explain what a DMP is and how they are being used by marketers and agencies. We’ll also look ahead at some of the challenges that advertisers are facing, and how being able to collate data from multiple different sources can help deliver more targeted and effective advertising. DMPs are becoming a critical part of every marketer’s technology stack, so tune in and listen to Miles explain the industry best practice and how to get started.