ResourcesNative Advertising: A Full-Funnel Approach

Native Advertising: A Full-Funnel Approach

As its share of advertising spend grows, native advertising is a powerful tool with influence across every stage of the consumer purchase journey. That’s particularly the case when native is fully integrated with publisher content to enhance the user experience.

A unique advertising format, Native Article scales branded content across hundreds of premium publisher sites. Its unique click-in functionality keeps users on site and engaged, matching branded content to the look and feel of each publication to deliver higher engagement rates for marketers and a seamless content experience for consumers.

Download this whitepaper to learn:

  • Native Advertising as a Full-Funnel Strategy
  • The Native Article Approach: Click-In vs. Click-Out
  • Tactics to Maximize the Impact of Native