Digital advertising is ruthlessly competitive. Your AdWords, Facebook, and display ROI depends on your ability to show the right ad to the right audience for the right cost.
Most marketers target audiences using location, device, and demographic data — but what your first-party call data?
When someone calls your business, it’s a powerful signal indicating how that person wants to engage, their purchasing intent, and their potential value. You can use data on callers in your search, Facebook, and display targeting to re-engage good leads, acquire new customers, and grow revenue.
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