ResourcesOptimizing Marketing Performance With Artificial Intelligence

Optimizing Marketing Performance With Artificial Intelligence

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Artificial Intelligence (AI) is the key contributor to more seamless customer experiences and is helping marketers predict what customers want. AI also empowers marketers to better use customer data to optimize content.

AI has rapidly progressed beyond the theoretical aspects and is now affecting our daily lives. This guide explains all the facts you need to know about our current AI landscape.

In this report we will cover:

• What AI can do
• What AI can’t do
• The difference between AI and marketing automation
• AI & the black box
• Choosing an AI supplier