Beyond Ad Verification: Capturing Consumer Attention to Achieve Campaign Success

With the explosion of content across all of the various devices and channels, consumers have significantly decreased and fragmented attention spans. This makes it more challenging for advertisers to build campaigns that resonate with their target market to make a connection.

By analyzing meaningful metrics that go beyond standard ad verification, advertisers will finally be able to understand how their ads are being engaged with, for how long, and where to truly optimize campaigns to realize their full potential.

Download this guide to learn more about:

• The growth of devices and platforms and the challenges advertisers face
• The importance of getting ad verification right with accurate solutions
• Attention as a metric, and why it’s critical for both advertisers and publishers