Engagement To Empowerment - Winning in Today's Experience Economy
Engagement To Empowerment - Winning in Today's Exp...
Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceThe 2023 B2B Superpowers Index
The Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...
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Sign upImpact of SEO and Content Marketing
Making forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...
View resourceData Analytics in Marketing
The Covid-19 pandemic has accelerated digital transformation, and data has been at the forefront of this change. This has created an opportunity for m...
View resourceMarketing Cloud Suite vs. Best-of-Breed Approach: Why Brands Are Turning to...
Marketing Cloud Suite vs. Best-of-Breed Approach: ...
Marketing cloud suites have long positioned themselves as the “all-in-one” solution for enterprise brands. Many have even promised the single customer...
View resourceThe New Customer Engagement Model: How to Transform Customer Relationships ...
The New Customer Engagement Model: How to Transfor...
The rules of marketing and customer engagement continue to change — especially in light of consumer privacy regulations like the CCPA and GDPR. Consum...
View resource2023 CUSTOMER EXPERIENCE IMPERATIVES
The 2023 Customer Experience Imperatives will help you navigate the current marketing landscape by looking at your whole organization, evaluating your...
View resourceSTATE OF ECOMMERCE ADVERTISING REPORT Q4 2022
IP stands for “Internet protocol,” which is a set of rules that govern the format of all data that’s sent via the Internet. Read More...
View resourceProgress over process: The principles of exception...
“You need to create an environment and a culture that allows people to experiment and innovate. Create an environment that favors progress over perfec...
View resourceMargaret Molloy: The power of simplicity
“The primary benefit of embracing simplicity in an uncertain world is that it helps you prioritize.” Read More...
View resourceDarrell Alfonso: The attributes of an effective ma...
A healthy martech stack is much like the human body. It should be functional, efficient, and have longevity. Read More...
View resourceRaja Rajamannar, Mastercard: Multisensory marketing and preparing for the f...
Raja Rajamannar, Mastercard: Multisensory marketin...
The average customer is bombarded by five thousand commercial messages every day and has an attention span of eight seconds. Relying on sight and soun...
View resourceSports sponsorship: Vista and Liverpool FC's match...
Vista is partnering with the likes of Liverpool FC and the Boston Celtics to place the spotlight on small businesses who have seen increased followers...
View resourceA Guide to Understanding How IP Data Helps Markete...
IP stands for “Internet protocol,” which is a set of rules that govern the format of all data that’s sent via the Internet. Read More...
View resourceViral is vanity: The biggest pitfalls damaging you...
“The biggest pitfall is thinking organic social will boost your brand. It won’t work for 99% of people. Ryanair is the exception, not the norm. Taking...
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How breaking down marketing silos helped PwC reima...
"Marketing took on the role of storytelling within the organization to explain the power of its investments. It showed how these changes would impact ...
View resourceMake or break your digital center of excellence wi...
"Do your stakeholder mapping. Identify your influencers. Invest in those relationships. Find your superusers and build relationships from the bottom u...
View resourceMatt McGowan, Snapchat: Bringing AR into your trad...
"Part of looking at misconceptions is looking at best practices. One of the biggest is that AR is not scalable, is hard to create, and is expensive. T...
View resourceFuture of Marketing: Why Personalization Matters
Consumers appreciate when companies recognise and prove they know their customers. With various ways to reach current and prospective customers, compa...
View resourceMeasuring for the customer: The future of brand lo...
Azlan advocates for a model that moves away from measuring products and services in individual channels, toward measuring success from a customer pers...
View resourceState of eCommerce Advertising Report
Most brands are measuring their marketing spend using either Google Analytics or ad platform tools. These approaches are both fundamentally flawed – G...
View resourceBlack Friday Cyber Monday eCommerce Advertising Re...
The Black Friday Cyber Monday (BFCM) holiday is the event of the year for most eCommerce brands, and the time where many net a significant percentage...
View resourceMaintaining a cohesive brand personality throughou...
Throughout change, it’s important to keep in mind your differentiators and what customers love about you. Where possible, you should aim to keep these...
View resourceUtilizing Email To Stop Fraud-eCommerce Client Fra...
The need for fraud prevention in the digital world is critical now more than ever. Why? Thinking about your own behavior, consider how you complete t...
View resourceUsing storytelling for strategic planning
Each story requires not only a hero but an adversary to overcome and a beneficiary who will share the goal of the hero. Whilst these characters can be...
View resource21 Steps To Email Deliverability Success
With so many challenges, it is imperative you, as an email marketer, take action to ensure more of your carefully crafted emails reach the right peopl...
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