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Marketing's New M.O.
Whitepaper | Digital Marketing

Marketing's New M.O.

4y

Marketing's New M.O.

We all have a personal M.O. that is a ‘modus operandi’, or a way of working which we’ve developed over the years. Where a specialization in brand, ope...

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How to Do Online Competitor Analysis
Whitepaper | Actionable Analysis

How to Do Online Competitor Analysis

4y

How to Do Online Competitor Analysis

Many companies do competitor analysis when they develop a digital marketing strategy and never get back to it later. That’s an oversight, because in m...

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14 ways to get more out of your Salesforce account
Whitepaper | Marketing Automation

14 ways to get more out of your Salesforce account

4y

14 ways to get more out of your Salesforce account

Industry-leading customer relationship management tool (CRM), Salesforce offers a wealth of business-boosting tools and functionality.  Read More...

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14 ways you are underutilizing your ecommerce platform
Whitepaper | Ecommerce & Sales

14 ways you are underutilizing your ecommerce platform

4y

14 ways you are underutilizing your ecommerce plat...

From rapidly changing customer behaviors and increasing buyer expectations to constantly evolving and emerging technologies. Understandably, it can be...

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Free Guide: Understanding & Selling Location-Based Marketing
Whitepaper | Digital Marketing

Free Guide: Understanding & Selling Location-Based Marketing

4y

Free Guide: Understanding & Selling Location-Based...

Nearly 90% of marketers use location data in campaigns. But effectively campaigning to location-based audiences remains a challenge for agencies and r...

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Pricing Guide: HR Software
Whitepaper | Actionable Analysis

Pricing Guide: HR Software

4y

Pricing Guide: HR Software

This whitepaper is a guide to explaining the upfront sum for a license to own an HR software and use it with a long-term goal. Read More...

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Google Ads Guide for Success in 2020 - Education Edition
Whitepaper | Social Media Marketing

Google Ads Guide for Success in 2020 - Education Edition

4y

Google Ads Guide for Success in 2020 - Education E...

Digital marketing for the education space isn’t what it used to be. In today’s market, there are longer enrollment cycles, longer research proce...

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Strategic Planning Guide
Whitepaper | ROI Marketing

Strategic Planning Guide

4y

Strategic Planning Guide

For every business to run, it is very important to create a fundamental business plan and stick to it. However, although most small business owners cr...

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The 10 Actions SEOs Need to Take Following Google’s Spot-Zero-Termination
Whitepaper | SEO

The 10 Actions SEOs Need to Take Following Google’s Spot-Zero-Termination

4y

The 10 Actions SEOs Need to Take Following Google’...

SEOs have known for years that when a featured snippet was shown in a SERP that the URL falling immediately below the snippet earned more clicks than ...

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Social Media Engagement Checklist
Whitepaper | Social Media Marketing

Social Media Engagement Checklist

4y

Social Media Engagement Checklist

Brands struggling with social media community growth, ROI on social media, and building a brand online, social media community engagement tends to be ...

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AI-Based Personalization Provides 10%+ Revenue Uplift
Whitepaper |

AI-Based Personalization Provides 10%+ Revenue Uplift

4y

AI-Based Personalization Provides 10%+ Revenue Upl...

From emails to pop-ups to push notifications, today’s consumers are inundated with offers from retailers everywhere. The influx of irrelevant offers o...

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2020 Creative Trends
Whitepaper | Display Advertising

2020 Creative Trends

4y

2020 Creative Trends

Get ready for the year ahead with our guide to the latest styles based on billions of image, video and  downloads. Bright colors, cartoon faces, and o...

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5 Tips For Amplifying Your Brand With Purpose Driven Creative
Whitepaper | Campaigns

5 Tips For Amplifying Your Brand With Purpose Driven Creative

4y

5 Tips For Amplifying Your Brand With Purpose Driv...

People around the world in every age group and at every income level are becoming more socially conscious. According to a 2018 Edelman study, 64 perce...

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CDP vs DMP vs CRM
Whitepaper | CRM

CDP vs DMP vs CRM

4y

CDP vs DMP vs CRM

CDP (or the Customer Data Platform) collects data from the internet and offline sources in real-time in order to create a unified customer view, that ...

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The Science Of Effective Marketing With Dan Gilbert
Podcast | Digital Marketing

The Science Of Effective Marketing With Dan Gilbert

4y

The Science Of Effective Marketing With Dan Gilber...

This is the ClickZ digital marketing podcast and Tim Flagg joined by legendary marketer Dan Gilbert. They’ll be talking about how and why marketing ha...

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Beyond Ad Verification: Capturing Consumer Attention to Achieve Campaign Success
Whitepaper | Digital Marketing

Beyond Ad Verification: Capturing Consumer Attention to Achieve Campaign Su...

4y

Beyond Ad Verification: Capturing Consumer Attenti...

Today, consumers spend more time engaging with media than ever before and the proliferation of channels and devices gives us more opportunity than eve...

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Winterberry Group's Customer Data Platform benchmark report
Whitepaper | Analyzing Customer Data

Winterberry Group's Customer Data Platform benchmark report

4y

Winterberry Group's Customer Data Platform benchma...

Many adopters are confused, in a market crammed with pretenders, about the defining characteristics of a ‘True CDP’ and which capabilities it should h...

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The State of First Party Marketing
Whitepaper | Marketing Technology

The State of First Party Marketing

4y

The State of First Party Marketing

As new regulations like GDPR and CCPA reduce the availability of third-party consumer data and as consumer demand for both privacy and personalization...

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Global eCommerce Benchmark Report 2020
Whitepaper | Email Marketing

Global eCommerce Benchmark Report 2020

4y

Global eCommerce Benchmark Report 2020

Customer experience is key for brands that want to achieve growth in 2020. A customer-centric strategy is based on a series of tactics that aim to mak...

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James Patterson: The Future of Programmatic Advertising
Podcast | Digital Advertising

James Patterson: The Future of Programmatic Advertising

4y

James Patterson: The Future of Programmatic Advert...

In this episode, ClickZ’s Tim Flagg is joined by James Patterson from The Trade Desk. They discuss the future of online advertising, how program...

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Eric Bozinny: Advertising fraud in display advertising
Podcast | Digital Advertising

Eric Bozinny: Advertising fraud in display advertising

4y

Eric Bozinny: Advertising fraud in display adverti...

Join Eric Bozinny from PubMatic as we learn about the different types of ad fraud and what the industry is doing to combat them. You’ll learn wh...

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Cracking the Japanese Market
Whitepaper | Ecommerce

Cracking the Japanese Market

4y

Cracking the Japanese Market

Companies with a major focus on e-commerce are capable of testing the market to sell directly to Japanese consumers and companies in a simple and stre...

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5 Types of Shoppers & How To Win Their Heart
Whitepaper | Ecommerce

5 Types of Shoppers & How To Win Their Heart

4y

5 Types of Shoppers & How To Win Their Heart

Just as shopping has changed, so have shoppers. Ecommerce allows consumers to purchase products in ways that would have been difficult or impossible i...

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Eight Questions to Ask Before Migrating to a New Commerce Platform
Whitepaper | Tools & Technology

Eight Questions to Ask Before Migrating to a New Commerce Platform

4y

Eight Questions to Ask Before Migrating to a New C...

Businesses need to meticulously think through each step before they embark on the replatforming journey, as it's not just an easy site redesign or sof...

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Why Partnering With A Website Builder Is The Right Move
Whitepaper | Tools & Technology

Why Partnering With A Website Builder Is The Right Move

4y

Why Partnering With A Website Builder Is The Right...

One of the most important components to a business’ success today is a cohesive online presence centered around a website that is specifically tailored...

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How To Speed Up Your WordPress Site
Whitepaper | Content Marketing

How To Speed Up Your WordPress Site

4y

How To Speed Up Your WordPress Site

Above 35.2% of the web is now powered by WordPress. While this is great, it also means there are thousands of different themes, plugins, and technolog...

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Brand Protection Against Ad Hijacking
Whitepaper | Data & Analytics

Brand Protection Against Ad Hijacking

4y

Brand Protection Against Ad Hijacking

Ad Hijacking can be destructive to a brand’s paid search programs with several negative impacts. Read More...

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