Digital Agencies in 2020: A Glimpse into the Futur...
This eBook provides a glimpse of what digital agencies would face in terms of challenges and growth opportunities by the year 2020. Read More...
View resourceThe Ultimate Agency Guide to Video Marketing
Why Brands need a video marketing strategy? Video is no longer just a piece of your overall marketing plan, it's central to your social strategy. ...
View resourceCustomer Data Excellence Report
With the power of customer data platform's (CDP) most marketers are providing exceptional and optimised data-driven initiatives for their customers. B...
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Sign upMarketers Guide to CDPs
This eBook is a research paper on Customer Data Platform usage. If you need justification to make an investment in a Customer Data Platform (CDP) then...
View resourceThe State of Personalization Today
“81% of marketers say they expect to be competing mostly or completely on the basis of customer experience.” However, there is a disconnec...
View resourceBuilding The Perfect Sales Tech Stack
US advertisers spent a whopping $7.41 billion in 2018. Amazon controls 6.8% of that market, trailing only Google and Facebook. The trend however, is t...
View resourceChange the sales rep experience, improve the custo...
Often, in all organizations, there are five main processes that are usually occurring simultaneously, but often disjointedly. These are customer manag...
View resourceThe Definitive Guide to Online Listings for Restau...
In this eBook, we outline the various components of a successful restaurant marketing campaign, primarily focusing on managing online listings and loc...
View resourceMeasuring the ROI of Google Posts for Enterprise B...
Google posts allows businesses to create optimised, temporary content that appears when users search for a particular business and brand. The digital ...
View resourceDigital Analytics & The GDPR
AT Internet's short guide presents the 5 things you must know when it comes to digital analytics and the GDPR. You should be able to respond clearly a...
View resourceBeyond Amazon Ads: Tapping into the Power of Combining Amazon with Cross Me...
Beyond Amazon Ads: Tapping into the Power of Combi...
Amazon has seen significant growth in ad spend directed towards its advertising platform in 2018, however, Amazon's platform is still quite new and no...
View resourceThe Forrester Wave™: B2C Commerce Suites, Q...
In our 31-criterion evaluation of B2C commerce suites providers, we identified the 11 most significant ones — commercetools, Digital River, Elastic Pa...
View resourceThe path to experience-driven commerce
Experience-driven commerce is the new way people shop. It is no longer about how great your product is, it’s about the personalized experience t...
View resourceWinning with Superior Customer Experiences
As the customer experience realm is changing, so should your personalization methods with your customers. It has been proven that 86% of buyers will ...
View resourceHow AVOD Providers Can Finally Offer Mobile Downlo...
According to recent research, 88% of viewers remain frustrated while streaming, which is a rising increase of 7% in 2019 compared to 2018. And 59% of ...
View resourceCreating an Omnichannel Customer Experience for B2...
50% of customers in the US prefer a personalized customer experience. And yet companies still struggle just to respond to every qualified lead. In fac...
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Your Marketing Stack is More Like Frankenstein Tha...
Is your marketing stack stitched together from multiple different tools that don't communicate with each other? If so, you may have a real monster on ...
View resourceinnisfree Holiday Collection Influencer Campaign
HYPR and innisfree are collaborating to test their product awareness with niche influencers from Instagram to gain insights and metrics into their cam...
View resourceForecasting for Traffic and Revenue Potential
By year 2023, CMO’s will be spending $150B or more on performance marketing. And most of these investments will be used towards paid search, em...
View resourceAdobe Analytics vs. Google Analytics 360
A recent study has revealed that Adobe Analytics provides customers with a 224% ROI and a 13% increase in conversion rates. This new user friendly int...
View resourceHow to select the right content management system
Selecting the right content management system is a key competent for marketers to remain successful. Adobe Experience Manager enables you to full opti...
View resourceA Marketer's Guide to a Perfect Launch
The initiatives of most marketing teams revolve around the website. Whether it’s a campaign kickoff or a completely new site, how smoothly a launch go...
View resourceThe what, why, and how of predictive modeling
The martech landscape continues to expand and companies are spending at least 25% or more on martech technologies. The million dollar question comes d...
View resourceGaining the competitive advantage with DAM: Elevate your brand management t...
Gaining the competitive advantage with DAM: Elevat...
In the battle against your competition to win over consumers' attention, business, and loyalty, there is one deciding factor that triumphs over all: c...
View resourceThe problem with AB testing ... and why real-time personalization is the fu...
The problem with AB testing ... and why real-time ...
Marketing, especially for e-commerce all come down to the numbers. For marketers the key success areas must be met equally with customer engagement, ...
View resourceThe Marketing Technology Awards 2019
There are three overarching categories of the awards: technologies, use of technologies, and people. The “Technology Categories” were 50% scored/voted...
View resourceTo Win at Amazon Advertising, You Must Think Like ...
From its humble beginnings as an online bookstore startup to now one of the world’s most valuable brands, Amazon is much more than just a retail...
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