ResourcesDigital MarketingFiona McKinnon: Private marketplaces, publisher collaboration and advertiser transparency

Fiona McKinnon: Private marketplaces, publisher collaboration and advertiser transparency

Technology has changed the way that online media is sold, presenting a number of challenges for publishers. In this episode of The ClickZ Podcast, Tim Flagg discusses the impact of some of these changes and look at Pangaea, the private marketplace that resulted from a consortium of publishers withFiona McKinnon from Pangaea.. Will collaboration allow publishers to compete and deliver additional benefits such as transparency?