Making customer reviews part of your marketing strategy is essential, especially since 92% of people hesitate to buy a product that doesn’t have one. They build trust and factor into SEO, but more importantly, they give you data directly from customers. That feedback provides an opportunity to turn negatives into positives and improve operational inefficiencies.
But reviews provide more than an SEO boost. They also give you data about how to improve your business from the most valuable source: the customers themselves.
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