ResourcesMarketing TechnologyDigital AdvertisingRichard Robinson: Putting user data at the centre of effective advertising campaigns

Richard Robinson: Putting user data at the centre of effective advertising campaigns

Advertisers are able to access a huge amount of data about the behavior of online users, but few know how to analyze and interpret that data. In this episode of The ClickZ Podcast, we speak to Richard Robinson, MD of Turn. Turn is a marketing platform that allows advertisers to identify audiences and create highly targeted campaigns. We’ll hear about their mission to work with brand owners, media agencies and creatives to help them understand the potential of using data to produce personalized and highly effective ads.