Selecting a Customer Data Platform: Gartner Market Guide

Marketers’ frustration over disconnected customer data has inspired a confusing spectrum of solutions from providers. Marketing leaders can use this guide to understand the customer data platform marketplace before making further investments to improve their first-party data management.

With this guide, you will discover:

• The Customer Data Platform market definition
• The direction CDPs are headed towards
• CDP Market Analysis
• A list of representative vendors