ResourcesThe 10 Actions SEOs Need to Take Following Google’s Spot-Zero-Termination

The 10 Actions SEOs Need to Take Following Google’s Spot-Zero-Termination

 

SEOs have known for years that when a featured snippet was shown in a search engine results page (SERP), the URL falling immediately below the snippet earned more clicks than the snippet itself. This was usually the same URL as the snippet, but when Google removed “spot zero” from the SERP it meant that there was no second URL for the snippet holder to recapture lost clicks.

Digital marketing agency, 97th Floor, conducted a study of nearly 3,000 high volume SERPs, each of which were affected by the January 22 spot-zero-termination from Google.

Through this whitepaper you will understand what needs to be prioritized after Google’s spot-zero-termination including:

  • Optimize for snippets on striking distance keywords
  • Review traffic for longtime snippet holders
  • Reexamine your title tags