From large annual conferences to recurring roadshows, events are one of the best ways to engage with customers, drive new leads, and gain exposure to target audiences. Still, the vast majority of event professionals rely on manual processes to plan events, which can take up to 1/4 of an organization’s marketing budget.
In this eBook, you’ll learn how to keep manual processes from holding you back by leveraging event technology solutions to increase productivity by 27% as well as how top planners are:
- Scaling their event programs
- Developing captivating content
- Elevating attendee experiences
- Proving the impact of their events