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The B2B Marketer’s Guide to Identifying Hot Leads at Live Events
At live events, prospects leave behind digital breadcrumbs—buying signals that tell you precisely what they care about.
In this guide for B2B marketers, you’ll learn the 7 signals to track, and how to put them to work.
Among the learnings:
- The 7 key data collection points
- How to build comprehensive lead profiles for every event attendee
- The funnel improvement: 20%+ increase in leads, 80% increase in revenue
