At live events, prospects leave behind digital breadcrumbs—buying signals that tell you precisely what they care about.
In this guide for B2B marketers, you’ll learn the 7 signals to track, and how to put them to work.
Among the learnings:
- The 7 key data collection points
- How to build comprehensive lead profiles for every event attendee
- The funnel improvement: 20%+ increase in leads, 80% increase in revenue