ResourcesThe Call Tracking Study Guide for Marketers

The Call Tracking Study Guide for Marketers

Call tracking and analytics platforms, which were once the domain of the call center and siloed from marketing, are now at hand to help marketers attribute digital marketing spend to conversions that happen on the phone.

There’s a lot to gain if you are new to using call tracking, so we put it all in one place for you in the new Invoca Call Tracking Study Guide for Marketers.

In this guide you will learn everything about:

  • How call tracking and analytics platforms work
  • Why marketers need call tracking
  • How to use AI-powered call tracking to optimize digital marketing
  • Improving the customer experience