ResourcesThe Case For Personalization Getting More Human with Your Retail Marketing

The Case For Personalization Getting More Human with Your Retail Marketing

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Personalization today has come a long way leading to higher customer expectations and tremendous technological advancements. Starbucks was among the leaders who initiated the concept of personalization, when it first served coffee with the customers’ name on the cup. Since then, personalization starting finding its way into technology, for instance Siri and Alexa that offer customized information in people’s homes.

AI can be a key driver of better conversion and marketing ROI enabling marketers to identify their customers and customize the delivery. AI brings about the change that highlights one-to-one marketing, a concept that was founded before but not executed. Manual involovment can bereplaced with smart market automation based on data analytics and AI engines.

The report also highlights:

  • Laser focused marketing segmentation with the use of AI to categorize customers while providing a 360-degree view of the customer’s preference.
  • AI can be used to identify individual customer journeys while also promoting real-time adaptation.
  • AI-based product recommendations on behavioural marketing.