The Embrace Of Immersive Content

With the growing demand for exceptional digital content, this report explores what separates a company that embraces a strategy of visually engaging material from the ones that do not.

This report assesses the current state of immersive content, and has surveyed more than 1000 marketing, PR and design professionals – 40% were from B2B, 42% were from B2C while others were from government and creative agency. 

The brands which participated in the poll said they produced “very effective” content using more interactive types of content. Of the people they polled that said interactive content was a low or medium priority at their companies, ck of Budget, which was pointed out by more than half(52%) of the people, a little more than a third (36%) blamed a lack of in-house skills and nearly a quarter (23%) cited a lack of support from company leadership.