The Forrester Wave™: B2C Commerce Suites, Q3 2018

In our 31-criterion evaluation of B2C commerce suites providers, we identified the 11 most significant ones — commercetools, Digital River, Elastic Path Software, Episerver, IBM, Kibo Commerce, Magento, Oracle, Salesforce, SAP, and Sitecore — and researched, analyzed, and scored them. This report shows how each provider measures up and helps digital business professionals select the right provider for their needs.

Key Takeaways:

• SAP And Salesforce Lead The Pack: Forrester’s research uncovered a market in which SAP and Salesforce are Leaders; Magento, IBM, Oracle, Kibo Commerce, and Episerver are Strong Performers; and Elastic Path Software, Sitecore, commerce tools, and Digital River are Contenders.
• Commerce Experience, User Interfaces, And Operational Efficiently Are Key Differentiators: As legacy technology becomes outdated and less effective, improved evaluation criteria will dictate which providers will lead the pack. Vendors that can provide a better shopping experience with efficient business user interfaces and operational excellence position themselves to successfully help their clients grow revenue, deepen customer loyalty, and expand into new markets.