The Insurer's Customer Acquisition Playbook

A recent study revealed that 43% of senior decision makers from insurance companies felt that their current data sources were insufficient in helping them identify prospects and programs that drive the greatest profit opportunities. This instructional whitepaper helps health, life, and P&C insurance marketers build a data-centric acquisition program – one that eliminates wasteful spending, attracts high lifetime-value customers, and is aligned with business priorities to drive growth.

This paper helps you define, understand, and implement the four phases of an effective acquisition program development:

• Establish a baseline and define objectives
• Define your audience
• Identify your audience’s needs, motivations, and preferences
• Put your go-to-market plan into action