We’re in the midst of a content explosion. Consumers expect to have personalized, relevant experiences at all times, in all places, and on all platforms. An IDC survey cites that 85% of marketing professionals feel under pressure to create assets and deliver more campaigns, more quickly.
When you think about everything involved in creating this kind of content for thousands or even millions of customers at the breakneck pace required, doing it manually is no longer an option.
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