The Marketer’s Big Book of Call Tracking Success Stories

Smartphones have changed the way consumers interact with businesses. When smartphone users run searches for businesses and engage with their digital ads and website, they often convert by calling. And those phone calls convert to revenue 10x more than web leads.

Marketers must now take a data-driven approach to call conversions to optimize ROI. To do it, businesses and agencies are using call tracking solutions.

Download to delve deeper into:

• The importance of call conversions to marketing ROI
• How marketers in 25 industries use call tracking to drive revenue
• Call attribution and audience targeting
• Conversation analytics and caller experience optimization