ResourcesThe Marketer’s Guide to Cross-Channel Attribution

The Marketer’s Guide to Cross-Channel Attribution

The world of consumer activity is changing. 75% of visitor conversions happen over multiple visits which is making it increasingly difficult to decipher how one marketing channel influences another.

When done right, attribution modelling can provide holistic, accurate information about the financial return your activities are delivering – allowing you to adjust what you’re doing, and utilize your budget effectively to deliver more value to your business and your customers.

Download this whitepaper and explore:

  • The advantages of utilizing attribution in a marketing strategy
  • New tactics in capturing customer interactions
  • Different types of attribution models