The New 4Ps of Digital: A Roadmap to Bridge the Gap via CRM

For marketers, the pressure to prove ROI increases, how can you successfully answer, in dollars and KPIs, the promise of technology in building smarter, more profitable omnichannel campaigns?

The “4 Ps”— price, product, promotion, and place— have been the cornerstone of a successful marketing strategy for over 50 years. And for good reason.

Download this white paper and find out:

• Factors widening the Strategy to Execution Gap
• Using the New 4 Ps of Digital to outline a CRM Roadmap
• A simple, high-level CRM checklist
• Alignment with business objectives

Fill in the form below to download your complimentary copy of the report.