ResourcesDigital MarketingEmail MarketingThe Power of Email Verification and Multi-Method Hygiene

The Power of Email Verification and Multi-Method Hygiene

Email delivery rates have been trending downward over the past three years, and as of the second half of 2018 had dropped to 87%. Consumer and corporate inbox providers have their hands full battling the deluge of illegitimate email that floods their servers on an ongoing basis.

However, the filters and algorithms that inbox providers leverage to protect recipients often result in false positives. Legitimate messages are often blocked or sent to the bulk folder.

It has never been more important for marketers to send relevant, engaging emails to ensuring positive email delivery.

Download this report and find out:

  • What marketers are doing to improve ore the quality of their email marketing lists
  • How confident marketers are in the ability that email verification will have a positive impact on their marketing efforts
  • The framework that should be used to maintain clean customer data

Fill in the form below to download your complimentary copy of the report.