The Retailer’s Playbook for Customer Acquisition

Acquiring new customers is a crucial marketing task for any retailer – from the smallest mom and pop shop to the largest global powerhouse. Yet, acquisition is a costly endeavor that can burn through marketing budgets in a flash. A recent Hubspot survey found that the cost of acquiring new customers has increased by over 50% in the last five years, making it incredibly important to have a focused acquisition strategy.

Data Axle presents this guide to help retailers build or improve their data-centric acquisition program – one that eliminates wasteful spending, attracts high-value customers, and is aligned with business priorities to drive growth.

This whitepaper delves into four phases of program development for a successful data-centric acquisition program:

Phase 1: Establish a baseline and define objectives
Phase 2: Define your audience
Phase 3: Identify your audience’s needs, motivations, and preferences
Phase 4: Put your go-to-market plan into action